Lol
Don't know if the paper if fraudulent, but gotta say: the idea of the paper probably came from personal experience.
it is not a fraud paper. it is the 2013 winner of the O'Dell Award.
https://www.ama.org/weitz-winer-odell-award/Another suspect paper
https://journals.sagepub.com/doi/10.1509/jmkr.45.6.633This has been confirmed as a fraud paper right?