Sweden is different from Norway. While Norway is indeed a country of oil-rich potato farmers, Sweden is a start up hub. On a per capita basis it has the most VC capital in Europe, startups, it exports culture, industry giants. Think of .ikea, saab (massive military exports), Volvo, Ericsson, Spotify, AstraZeneca, Tetrapak, Skype, etc. all of are at least part Swedish. Swedes are also huge in Hollywood, given the small size of their country. They are also early technology adopters. I would argue that Sweden is very representative for other developed economies. It is a market based economy with a bigger and efficient state, granted. But as a fraction of GDP the state is not bigger than in other Western European countries.
Sounds like the typical Swede...still bumhurt that those potato-farmers surpassed their income level sometime back in the mid-2000s.
Even before that, they were the only ones not in on the joke that their society had somehow confused being boring with being sophisticated.