This makes sense on so many levels.
Offer a fast track 2 week option for $1000 submission fee. Subsidize the additional effort of prioritizing the work by referees. Mostly HRMs with high funds will be drawn into this, and if they get accepted, the average paper is more costly to them. If they get rejected, the journal makes money and does not run after high citation quick stupid studies to justify its existence to the publisher.
Second these will likely to draw a lot of papers where people are not sure that it would make it, so they prefer a quick feedback to either get ideas to build the paper or get feedback and go to the next lower tier journal. Separating these papers from the standard review system would work well at the end.
This is the dumbest proposal I've seen in a long time.