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• 8 years - 41 posts - Latest - RSS
• Thread: 14 Goods vs 13 No Goods

1. Economist
   2448
   

   I am a 2nd year PhD student, and I now have an opportunity to transfer into the PhD marketing program at the business school in the same university I am currently at. It is not an obvious decision, and I'm trying to come up with pros/cons:

   Pros
   - Strong IO-oriented faculty in the marketing group
   - Better funding package
   - Better computing and printing facilities
   - Fewer students in same cohort, so probably only me on the market the year I graduate
   - AMA job market appears to have more opportunities per candidate

   Cons
   - No longer option to go to econ job market
   - Have to take CB classes
   - TAing duties may include sitting in class and taking attendance

   Do you think the pros outweigh cons?

   8 years ago # QUOTE 0 Volod 0 Vlad !

2. frings
   Rep: 243

   Yes, I think the pros outweigh the cons, but can't you just graduate with an econ PhD and place into marketing?

   8 years ago # QUOTE 0 Volod 1 Vlad !

3. Economist
   2448
   

   Is that easy to pull off? I heard some marketing groups don't like to look at econ PhDs at AMA.

   Yes, I think the pros outweigh the cons, but can't you just graduate with an econ PhD and place into marketing?

   8 years ago # QUOTE 0 Volod 0 Vlad !

4. frings
   Rep: 243

   I guess it might not be. I remember an MIT grad placing into booth marketing, maybe it's a one off.
   I'm not an expert in this.

   8 years ago # QUOTE 0 Volod 0 Vlad !

5. Economist
   2448
   

   My understanding is that top schools (or schools that think they are like Chicago) look almost exclusively at Econ PhDs.

   I guess it might not be. I remember an MIT grad placing into booth marketing, maybe it's a one off.
   I'm not an expert in this.

   8 years ago # QUOTE 1 Volod 1 Vlad !

6. Economist
   dacf
   

   Marketing job market isn't trivial. Contrary to popular belief they don't just take econ people who say they want to do marketing. Getting the PhD in marketing and publishing in JMR/Marketing Science will send a strong signal

   Don't s**t on the CB stuff either since those people basically run the field. Quants are seen as being in service to the CB side.

   8 years ago # QUOTE 0 Volod 1 Vlad !

7. Economist
   2448
   

   Sounds like good advice. Thanks.

   Marketing job market isn't trivial. Contrary to popular belief they don't just take econ people who say they want to do marketing. Getting the PhD in marketing and publishing in JMR/Marketing Science will send a strong signal
   Don't s**t on the CB stuff either since those people basically run the field. Quants are seen as being in service to the CB side.

   8 years ago # QUOTE 0 Volod 0 Vlad !

8. Economist
   67d8
   

   Transfer~ Graduate~ Profit~

   8 years ago # QUOTE 0 Volod 0 Vlad !

9. Economist
   2046
   

   Are you interested in marketing? Go with whichever discipline you find most interesting.

   8 years ago # QUOTE 3 Volod 0 Vlad !

10. Economist
    0d10
    

    Marketing is all mushy mushy consumer behavior. If you like touchy feely stuff consider Marketing. There's also Advertising and Advertising departments have their own recruiting galas. There's also the Communication field. There's Management. There's Finance. It all depends on what you like.

    8 years ago # QUOTE 1 Volod 2 Vlad !

11. Economist
    e4be
    

    Your future funding will come from this mushyness. So you should be a business school material in marketing. Aspieness or math will not be sufficient, you may even have to write popular blog columns.

    Marketing is all mushy mushy consumer behavior. If you like touchy feely stuff consider Marketing. There's also Advertising and Advertising departments have their own recruiting galas. There's also the Communication field. There's Management. There's Finance. It all depends on what you like.

    8 years ago # QUOTE 0 Volod 0 Vlad !

12. Economist
    f17e
    

    I am interested in doing econ oriented marketing research.

    8 years ago # QUOTE 0 Volod 0 Vlad !

13. Economist
    7b4b
    

    it looks like a good idea. life would be much easier at marketing.

    8 years ago # QUOTE 0 Volod 0 Vlad !

14. Economist
    7b4b
    

    it looks like a good idea. life would be much easier at marketing.

    8 years ago # QUOTE 0 Volod 0 Vlad !

15. Economist
    0d10
    

    I am interested in doing econ oriented marketing research.

    Go to Marketing! Less competition here for us Econ people!

    8 years ago # QUOTE 0 Volod 0 Vlad !

16. frings
    Rep: 243

    I agree that OP would have less stress, maybe less competition and probably more money if he moves to Marketing but where I was concerned was the idea that if you go from Econ to another field for PhD, it's hard to come back to econ as opposed to having an econ PhD and getting placed in another field and then deciding to come back to econ.

    I don't know if I made sense here.

    8 years ago # QUOTE 0 Volod 0 Vlad !

17. Economist
    e4be
    

    For example, you can check Brett Hollenback. A recent impressive placement.

    I agree that OP would have less stress, maybe less competition and probably more money if he moves to Marketing but where I was concerned was the idea that if you go from Econ to another field for PhD, it's hard to come back to econ as opposed to having an econ PhD and getting placed in another field and then deciding to come back to econ.
    I don't know if I made sense here.

    8 years ago # QUOTE 0 Volod 0 Vlad !

18. Economist
    9c94
    

    You are absolutely correct. None of the most extremely structural IO people are in marketing departments.

    Marketing is all mushy mushy consumer behavior. If you like touchy feely stuff consider Marketing. There's also Advertising and Advertising departments have their own recruiting galas. There's also the Communication field. There's Management. There's Finance. It all depends on what you like.

    8 years ago # QUOTE 0 Volod 2 Vlad !

19. Economist
    65c8
    

    Simon is full of em.

    8 years ago # QUOTE 0 Volod 0 Vlad !

20. Economist
    2448
    

    What do you mean by "extremely"? I heard that the Bayesian folks are technically quite sophisticated.

    You are absolutely correct. None of the most extremely structural IO people are in marketing departments.

    Marketing is all mushy mushy consumer behavior. If you like touchy feely stuff consider Marketing. There's also Advertising and Advertising departments have their own recruiting galas. There's also the Communication field. There's Management. There's Finance. It all depends on what you like.
    

    8 years ago # QUOTE 0 Volod 0 Vlad !

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