choose one and forget the other--that's what it boils down to.
Transferring from PhD econ to PhD marketing program
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The beauty of an economics program, especially the one in a top business school is that you can place almost anywhere from here. Wherever research you fancy - finance or marketing or something else, do it and go on that market. So just do marketing research if that's what you like, and stay in the econ department. This will allow you to go on both econ and marketing job markets. Your job prospects in the marketing job market will NOT decrease simply because you're in the econ program. They will depend on your research and advisers. And the fewer student in your cohort in marketing will still apply, since you may still be the only person on the marketing market that year, and whether you are in econ dept or marketing it doesn't matter.
However, if you move, I don't really see any benefits other than the printing facilities and the money. Money in grad school is a stupid thing to make a decision based on. You are in second year, and moving to the marketing department will block you out of something else you may want to do later, so that's not smart. Basically, econ department is the most option preserving thing with exponentially no cost associated with it.
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^One exception to the above thing would be if you are in Kellogg and intend to go in the industry later. Their marketing department is obviously highly revered, and there may be no downside of moving there. Still, I don't see much of an upside either. You'll get just as much traction having their marketing faculty on your committee and graduating from there doing marketing research.
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I will say again, you can't just do econ and wing it in the marketing job market. If you decide to go the marketing route, you have to be in it 100%. You won't get a job without at least an R&R at JMR or Marketing Science (unless you're willing to go pretty low).
And once you go that route (regardless of PhD), econ will take you less seriously. You need to show commitment to marketing to get a job in marketing. You can't have one foot in each discipline. Believe it or not, marketing isn't just IO with a higher salary. The questions are different and the focus on psychology is also different even for quants. Hiring decisions will not only be up to the quants (some have econ PhDs but most do not). The CB side will care about whether you do research that is interesting to the entire field rather than some s**tty event study that's related to product choice.
The point is that you can't use econ or marketing as a backup for the other. Both are very clubby and if you are trying to occupy both you will fail both.
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That makes sense to me. I'll commit to one and not look back.
I will say again, you can't just do econ and wing it in the marketing job market. If you decide to go the marketing route, you have to be in it 100%. You won't get a job without at least an R&R at JMR or Marketing Science (unless you're willing to go pretty low).
And once you go that route (regardless of PhD), econ will take you less seriously. You need to show commitment to marketing to get a job in marketing. You can't have one foot in each discipline. Believe it or not, marketing isn't just IO with a higher salary. The questions are different and the focus on psychology is also different even for quants. Hiring decisions will not only be up to the quants (some have econ PhDs but most do not). The CB side will care about whether you do research that is interesting to the entire field rather than some s**tty event study that's related to product choice.
The point is that you can't use econ or marketing as a backup for the other. Both are very clubby and if you are trying to occupy both you will fail both. -
If you do a PhD in Marketing, you have only 2 or at most 3 journals to publish in. If you do econ-type work, only the top-10 marketing departments will consider you. If you don't place into them, you may never get a job. Also we economists will look down on you and your work.
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I agree, you can no longer go into Econ and wing your way into Marketing. Why? Because:
-you did not take the coursework, so how can you teach it?
-AACSB accreditation needs at least 50% Marketing PHD
-you have no marketing network; did you go to conferences? advisers?
-Marketing PhD students start research right away, thus giving them the chance to do hit the ground with some puts; this means you will be way behind your marketing counterpartsBtw, the OP forgot to mention that Marketing Full Professor is the 2nd highest paid academic field (behind only finance)
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Marketing makes more than Accounting?
I agree, you can no longer go into Econ and wing your way into Marketing. Why? Because:
-you did not take the coursework, so how can you teach it?
-AACSB accreditation needs at least 50% Marketing PHD
-you have no marketing network; did you go to conferences? advisers?
-Marketing PhD students start research right away, thus giving them the chance to do hit the ground with some puts; this means you will be way behind your marketing counterparts
Btw, the OP forgot to mention that Marketing Full Professor is the 2nd highest paid academic field (behind only finance) -
If you do a PhD in Marketing, you have only 2 or at most 3 journals to publish in. If you do econ-type work, only the top-10 marketing departments will consider you. If you don't place into them, you may never get a job. Also we economists will look down on you and your work.
Not exactly. Your "journals" as a quant are basically JMR and Marketing Science. Other journals like Management Science and Quant Marketing and Econ are taken seriously. If you get into more of the psych stuff, top psych journals and JCR open up for you. And a top econ journal (and places like Rand journal of econ) are highly-respected.
If your research isn't well-oriented for top marketing journals, you probably shouldn't be doing marketing. But the fact is that after the job market, your papers can go to a number of outlets, including econ journals (if they fit). But before the job market, marketing journals are all you should really be considering.
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